No Time? Bowl Time.
This is an advertising plan for Stouffer’s line of food bowls that explores the frozen food industry, an analysis on their product and consumers, and their problems and opportunities. After the research, marketing and advertising objectives are created, along with a budget and media plan. This project also copy tests concept boards and develops rough ad executions.
Previews of the analysis and rough executions can be found below. You can click the link for the whole portfolio!
